Samuels and Vitiello present at Libraries Marketing Conference

Director of Publications Chuck Samuels and Communication Strategist Chris Vitiello presented for the second year in a row to a packed house at the Library Marketing and Communications Conference in St. Louis in November. This year, their presentation, "When Being User-Focused Ain't So Easy," revealed some of the potential challenges and pitfalls library communicators face when conveying all that libraries have to offer to such varied and ever-changing audiences. One attendee's feedback really captured the content and spirit of their presentation: "So great to hear from these Comms/Design practitioners about the importance of user-centered writing and design. Their presentation was funny and engaging, offering a broad overview of the concept of user-centered thinking and a wide array of examples for how to deploy this type of thinking to various challenges. Professional, entertaining and very informative/idea-generating!"